Is long copy back? Creative review thinks not.

Which, being a writer, I’m sad about. Gone are the days of the long copy VW ads, because now when brands use too much copy it seems to be more about them than what you want to hear…the article is an interesting read. I, personally, think that there’s still space for copy but it has to be very succinct, thought about, and not be worthy. It has to have a tone of voice that captures imaginations. That’s hard because so much nowadays has been done. Food (or words) for thought.

http://www.creativereview.co.uk/cr-blog/2013/july/apple-long-copy-ads

Skype portrait video story

I already shared the photo, this is the video that shows how Skype is the new writing letters pen pal type affair. Two friends who’ve never met, but are united over a disability, tell their Skype friends story. Then are reunited (presumably by Skype). It’s a little contrived maybe but I still like the sentiment, and the girls seem very genuine.

Southern Comfort, whatever’s comfortable

Rediscovered this campaign from Southern Comfort, they’ve got quite a sweet tone and I really kinda ‘dig’ em.